Matt Georgi currently serves as the owner and creative director at Caldwell VanRiper. For more than 20 years, Matt has been developing the creative skills that make a difference for clients. From community colleges to NBA teams to quick-service restaurants, and of course the Indiana State Fair, his resume is as diverse as his hat collection. But no matter what client, Matt and his team believe the best creative is built on the best ideas. To that end, he believes ideas can come from anywhere and at any time, so he’s always thinking. And unlike some creative folks, Matt has spent time as a director of advertising, so he has a unique understanding of the client side. So go ahead, talk budgets, timelines and audiences. He can speak marketing. 

Come hear Matt discuss "IT Factor – Why Initiative Takers Succeed" at 11am during the APRA-IN Spring Conference at the University of Indianapolis on Tuesday, May 10.